For two years I worked as a web designer at TUI, one of the largest eCommerce websites in The Netherlands. During this time I worked on improving the website by performing A/B tests for optimizing conversion, designing and building new features, and re-designing existing parts of the website to improve them.
Here is a small collection of things I worked on during this period.
My TUI Mobile
During the rollout of the mobile website, I was responsible for My TUI, the customer environment section, from sketch to high-fidelity prototype.
Redesign Last Minute Holidays
During my time at TUI, I was mainly focused on marketing-related parts of the website. This led to me working on a lot of national marketing campaigns where TV, radio, and web ads were used to drive traffic to landing pages. Optimizing pages for a higher conversion rate was always very important to increase the ROI of these campaigns.
This is an example of redesigning a page to reduce the number of choices a user could take and better direct them to interesting offers.
Travel Agency Directory (redesign)
Apart from the mobile website, marketing-related activities, and conversion rate optimization I also worked on improving existing parts of the website.
This is the before and after of such an example.
As the travel agency directory did not have a mobile version I was tasked with designing and creating that as well.
- Date: 2014 - 2016
- Role: Webdesigner